*WRSTBND’s updated brand in action on* *their new website*.

The Challenge

WRSTBND came to us at a crossroads. Their technology was transforming the event experience, but their brand hadn’t caught up. While they were powering some of the world’s best events, their messaging and visual identity didn’t reflect the innovative company they had become.

Insight

Here’s what we discovered: WRSTBND wasn’t just another event tech partner—they were the invisible force behind great events. Their technology and expertise touched every aspect of the event experience while working so seamlessly behind the scenes that it felt like they had always been there. This insight became our "Marketing Lighthouse"—the guiding principle that shaped our entire brand strategy.

Our Approach

Brand Architecture

We started by restructuring WRSTBND's service offerings into six core solutions that their customers actually care about. No more technical jargon or complex product matrices – just clear, focused solutions that speak directly to event organizers’ needs:

Access Control
Credentialing
On-Site Payments
Registration
Fulfillment
Data Capture

Visual Identity

This was more than a logo refresh. We built a full visual identity system that captures the energy and sophistication WRSTBND brings to every event. At the heart of it all is "The Glow"—a distinctive visual element that symbolizes their behind-the-scenes magic, making every event shine.

Key elements include:

A modern color palette ranging from vibrant purples to energetic oranges
Custom iconography that makes complex solutions easy to understand
Four design modes (Day, Light Color, Night, Dark Color) for flexibility across different channels
Typography that feels professional yet approachable

Brand Voice & Messaging

We developed a voice that's:

Straightforward, but never boring
Confident, but not pushy
Technical, but always accessible
Professional, yet energetic

Their new tagline, “Behind Every Great Event,” captures their role perfectly: the trusted partner working to make unforgettable experiences happen.

The Result

This transformation was about so much more than just aesthetics. We created a brand system that:

Clearly communicates WRSTBND's value proposition to event organizers
Adapts to different types of events and audiences
Gives the marketing team flexible, consistent tools to work with
Positions WRSTBND as the sophisticated, reliable partner that they are

The Impact

With this new brand, WRSTBND now looks as impressive as the technology they bring to the table. Their marketing materials, website, and sales tools all work together to tell a cohesive story. Most importantly, they now have a brand platform that’s ready to grow with their business as they continue to innovate in the event technology space.