Inside Duolingo's Winning Social Media Strategy

Since early 2021, Duolingo’s business has skyrocketed, growing their social platform from 50,000 to 8 million followers, and in August 2023, Duolingo reported a whopping 5.2 million paid subscribers, up 59% from the previous year. Monthly active users also saw a 50% year-over-year increase. This remarkable growth is largely attributed to their social strategy, with a significant emphasis on TikTok. Clearly, their content and social strategy is working.