We get asked all the time, "Can you help me with my social media strategy"? While it seems like a basic question for any marketing professional, our response is always the same: "Of course we can, but first, what story do you want to tell?”

Since early 2021, Duolingo’s business has skyrocketed, growing their social platform from 50,000 to 8 million followers, and in August 2023, Duolingo reported a whopping 5.2 million paid subscribers, up 59% from the previous year. Monthly active users also saw a 50% year-over-year increase. This remarkable growth is largely attributed to their social strategy, with a significant emphasis on TikTok. Clearly, their content and social strategy is working.