Help buyers see
why you're the
right choice.
Find out how well your website and search presence explain what you do, who you help and why someone should choose you.
For founders and marketing leaders at growing B2B companies.
A prospective client comparing firms needs to understand where your expertise fits their problem. Your services, case studies and the way you describe your work all help them make that call.
TVC's Narrative and AI-Readiness Audit looks at your business from that buyer's point of view. We review how you explain your offer, what supports it and how you appear in search and AI answers. You get specific recommendations for the changes that deserve your team's attention.
Where is the business getting lost in the explanation?
Can the right buyers find you?
We examine available search data, how your pages can be accessed and how your business appears in a sample of AI answers. You'll know what we can establish about your visibility and where more information is needed.
Will they understand the offer?
We read your priority pages against the questions a prospective client brings. You'll see where descriptions need to be more specific and where the path from a service to a relevant example needs work.
Does your experience come through?
We review your case studies, published thinking and independent references. The recommendations identify which claims have support and what proof would help a buyer assess your work.
What should your team work on first?
We bring the findings together in a prioritized plan. Use it to decide which messages to revisit, which pages to improve and where to put your next round of marketing effort.
What needs attention.
Where to start.
- A messaging assessment. Where your website explains the offer clearly, where buyers may have questions and which pages need a more specific message. You get examples from your own site.
- A search and AI visibility baseline. What available search data and a sample of buyer questions show about where you appear, which sources get cited and how AI answers describe your business.
- A review of differentiation and proof. How your message compares with competitors, which claims your case studies support and what evidence would help a buyer choose you.
- A prioritized action plan. The changes to tackle first, why they matter, who should handle them and how to check progress. Your team can use it to brief a writer, designer or website partner.
We agree the pages, questions and available data before starting. You receive the findings and recommendations; writing, design and website changes can be scoped after the review.
A finding your team can act on.
Illustrative example. This is not a client result.
Your best evidence is hard to find.
What we found: The service page promises a faster onboarding process. A relevant customer story explains how the team reduced setup time, but the service page never links to it.
Why it matters: A buyer comparing providers has to go looking for evidence behind the promise.
What we recommend: Add the supported result beside the service description, link to the full story and give the buyer a clear next step.
What to check: Track visits from the service page to the story and subsequent inquiries. Review those alongside other changes before drawing conclusions about what worked.
For businesses people hire for their expertise.
This audit is built for founders and marketing leaders at established, growing B2B companies, including professional services firms, specialized technology businesses and companies with complex offers.
It is particularly useful when you're entering a market, repositioning the business or deciding what to change on your website. It also gives you a place to start when AI search has become a question your team needs to answer.
We work on the business behind the message.
TVC is a growth strategy consultancy. We look at how your offer is organized, who it is meant for and what a customer needs to understand before they can choose it.
For a global ticketing platform, that meant organizing more than 40 product names into a product story, with four distinct market messages and a sales narrative leadership could use. That experience informs how we approach a complicated offer.
Know where you stand.
We use the search data available in your account and a sample of questions your buyers might ask an AI assistant. That helps us examine whether your business appears and how it is described.
AI answers vary, and an appearance doesn't tell us whether someone became a customer. We keep visibility, website visits and inquiries separate in the measurement plan. Recommendations focus on work your team can act on; rankings and AI mentions are not guaranteed.
Let's look at your business.
Tell us what you sell, who you want to reach and what you're trying to improve. We'll discuss whether the audit fits and agree the pages, access and scope before work begins.
$5,000 Standalone audit
Talk to us about your business →
Also available as part of a broader TVC engagement. See how we work.