Our POV on AI and Content
A watermark can't tell the difference between a draft AI wrote and a sentence it tightened. Our answer to what's actually ours: the thinking. The tools help us sharpen it.
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Notes on growth, positioning, and the work of arriving when the stakes are real. Written from inside engagements, not about them.
A watermark can't tell the difference between a draft AI wrote and a sentence it tightened. Our answer to what's actually ours: the thinking. The tools help us sharpen it.
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Thirty years spent at the edge of major shifts, from the arrival of the internet to the arrival of AI. Technology makes it easier to create. It doesn't make it easier to decide.
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Around year five, the rocket ship levels off. That plateau is not failure; it is an inflection point, and how a CEO responds decides the next five years.
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When every competitor looks the same, trust becomes the differentiator. Three ways to stand out: brand, selling to people, and owning your message.
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Leaders confuse motion with progress. A framework for separating outputs from outcomes, so daily work advances real goals instead of filling time.
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Fandom isn't just for consumer brands. B2B companies can build emotional connections that turn customers into fans through always-on content and community.
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Copying the same B2B playbook just adds to the noise. Find the one guiding idea that builds trust and moves the needle for your brand.
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A founder had tried seven agencies and none panned out. The missing piece was never a new tactic. It was her story. Get the foundation right first.
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Competing priorities stall critical work. A six-month engagement with a global media company shows how a focused, embedded approach gets it done.
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The best strategy in the world is useless if it doesn't fit how a company actually operates. On becoming part of the team, not just a vendor.
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Lisa publishes observations from inside the work every week on LinkedIn: what is moving, what is stalling, and what the moment is asking of companies in motion.